Digital Transformation Course Outline

Digital Transformation

How to Use This Guide

Session One: Course Overview

Learning Objectives


Pre-Course Assessment

Session Two: Digital Transformation – What Is It? Why Does It Matter?

Defining Digital Transformation


Session Three: Where Do We Start?

Start Thinking About Changes

Questions to Ask

Customer Interaction

Session Four: Who Is Doing It Well?

Mistakes That Can be Made

Case Study Review

Case Study 1: Netflix

Case Study 2: Domino’s

Case Study 3: The Washington Post

Case Study 4: Air New Zealand

Case Study 5: Town of Cary, North Carolina

Session Five: Awareness Is The First Step

Use Technology to Build on Success

Session Six: Let’s Do This

Things to Keep in Mind

Session Seven: Make A Plan

Digital Transformation Plan


Personal Action Plan

Recommended Reading List

Post-Course Assessment

Pre- and Post- Assessment Answer Keys

Pre-Course Assessment

Post-Course Assessment

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