Course outline for
Marketing and Sales
Marketing and Sales Course Outline
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Pre-Assignment Review
Review and Reflect
Session Three: Defining Marketing
The Most Effective Marketing
Session Four: Recognizing Trends
Changing Trends
Session Five: Doing Market Research
The Need for Research
Session Six: Strategies for Success
Top Ten
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
Making Connections
Session Seven: Mission Statements
Developing the Mission Statement
Session Eight: Brochures
Eye-Catching Brochures
Session Nine: Trade Shows
Why Attend a Trade Show?
Preparing for a Trade Show
Session Ten: Developing a Marketing Plan
The Ps of Marketing
SWOT Analysis
A Simple Marketing Plan for Small Budgets
Session Eleven: Increasing Business
Ways to Increase Business
Session Twelve: Saying No to New Business
When to Say No
Session Thirteen: Advertising Myths
Debunking Myths
Creating Desire
Session Fourteen: Networking Tips
Networking
Session Fifteen: Reflection
Next Steps
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Two: Pre-Assignment Review
Session Four: Recognizing Trends
Session Five: Doing Market Research
Session Eight: Brochures
Session Nine: Trade Shows
Session Eleven: Increasing Business
Session Fifteen: Reflection
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