Course outline for
Conference and Event Management
Conference and Event Management Course Outline
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Event Planning Essentials
Setting Goals and Objectives
Getting Organized
Session Three: Budgeting Basics
Budget Planning
Pre-Assignment Review
Getting Strict About the Budget
Session Four: Getting Others on Board
Getting the Right People Doing the Right Things
Connecting with Partners and Sponsors
Inviting Sponsors
Session Five: Promotion
Getting the Word Out
Gathering Support
Session Six: Selecting the Venue
Brainstorming
Picking an Appropriate Place
Session Seven: Food
Key Considerations
Session Eight: Selecting Speakers and a Master of Ceremonies
People in Your Event
Session Nine: Engaging the Audience
Make Your Event Memorable
Session Ten: Before and During Event Day
Before the Event
Event Day
Session Eleven: After the Event
Gathering Feedback
Feedback Questions
Designing Feedback
Creating a Conference Report
Post-Event Meeting
Session Twelve: Planning Practice
Creating an Event Plan Draft
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Keys
Session Two: Event Planning Essentials
Session Three: Budgeting Basics
Session Four: Getting Others on Board
Session Five: Promotion
Session Six: Selecting the Venue
Session Eight: Selecting Speakers and a Master of Ceremonies
Session Nine: Engaging the Audience
Session Eleven: After the Event
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