Course outline for
Story Marketing for Small Businesses
Story Marketing for Small Businesses Course Outline
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Story Marketing Toolkit
Your Message
Your Inspiration
Your Toolkit
Session Three: Storytelling Essentials
What Exactly is a Story?
Ingredients of a Good Story
Story for Your Brand
The Truth Test
Session Four: Connecting with Customers
It is About the Customer
Understanding Your Customers
Brainstorming
Session Five: Refining Your Brand
Understanding Your Company
Identifying Your Message
Strengthening Your Brand
Session Six: Building Your Story
Show And Tell
Parts of Your Story
Plan For Success
Writing Your Story
Session Seven: Polishing Your Story
Polishing a Rough Draft
The Editing Process
Editing Checks
Peer Review
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Five: Refining Your Brand
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More Course Outlines in this Series
- Writing for the Web
- Creating a Google AdWords Campaign
- Introduction to E-Mail Marketing
- Creating Winning Webinars: Getting Your Message Out
- Growth Hacking
- Promoting a Marketing Webinar
- Story Marketing for Small Businesses
- Basic Internet Marketing
- Social Media Marketing
- Building a Brand on Social Media