Course outline for
Social Media Marketing
Social Media Marketing Course Outline
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Getting Started
What is Social Media?
Pre-Assignment Review
Session Three: Understanding the Marketing Mix
The Five Ps and Social Media
Making Connections
Debrief
Session Four: Developing a Social Media Marketing Strategy
Components of a Social Media Marketing Strategy
How To Create a Social Media Marketing Strategy
Best Practices
Session Five: Developing a Social Media Plan
Difference Between Strategy and Plan
Things to Think About
Utilization Guidelines
What is the Value?
Expanding a Digital Presence
Making Connections
Session Six: Building a Social Media Team
Building the Team
The Community
Session Seven: Using Social Media for Internal Communities
Does it Mean Everyone is Online All the Time?
Make it Work
Session Eight: Analyzing the Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Session Nine: Keeping on Top of the Trends
The Times are A-Changing
Session Ten: Damage Control
Case Studies
What To Do
Session Eleven: Using Facebook
Getting Started
Building a Community
Facebook Groups
Session Twelve: Using LinkedIn
LinkedIn Essentials
Utilizing LinkedIn for Business Goals
Session Thirteen: Using X
The Basics
Getting Started
Making it Memorable
Using Lists
Session Fourteen: Building a Blog
To Blog or Not to Blog?
Blog Rules
Help People Find The Blog
Planning a Blog
Vlogs and YouTube
Session Fifteen: Using Specialty Sites
Specialty Sites
Session Sixteen: Using Social Media Management Tools
Social Media Management Tools
Session Seventeen: Launching the Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post- Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Five: Developing a Social Media Plan
Session Seven: Using Social Media to Build Internal COmmunities
Session Ten: Damage Control
Session Sixteen: Using Social Media Management Tools
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