How to Use This Guide
Session One: Course Overview
Session Two: What is Internet Marketing?
What it Looks Like
Session Three: Creating an Internet Marketing Plan
Leveraging What You Already Have
Making Our Way through the Marketing Process
Session Four: Extending Your Influence
Making it Real
Session Five: E-mail Marketing
You Can Do It!
Getting Your Message Out
Session Six: Search Engine Optimization (SEO)
What is SEO?
The Search Engines
Working With Others
Monitoring Search Engine Ranking
Session Seven: Advertising Online
What is Advertising?
What Service Should I Use?
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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