Basic Internet Marketing Course Outline

Basic Internet Marketing

How to Use This Guide

Session One: Course Overview

Session Two: What is Internet Marketing?

What it Looks Like

Popular Strategies

Session Three: Creating an Internet Marketing Plan

Leveraging What You Already Have

Making Our Way through the Marketing Process

Session Four: Extending Your Influence

Sharing Messages

Making Connections

Making it Real

Session Five: E-mail Marketing

You Can Do It!

Getting Your Message Out

Session Six: Search Engine Optimization (SEO)

What is SEO?

Understanding Search

The Search Engines

Alternative Search

Optimizing Keywords

Working With Others

Making Connections

Monitoring Search Engine Ranking

Session Seven: Advertising Online

What is Advertising?

What Service Should I Use?

Making Commitments

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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