Course outline for
Building a Brand on Social Media
Building a Brand on Social Media Course Outline
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Defining the Terms
What is Branding?
What is Social Media?
Session Three: Building a Social Media Branding Strategy
Pre-Assignment Review
Key Ingredients for a Branding Strategy
Session Four: Identifying the Social Media Audience
Building an Audience Profile
Session Five: The Key Social Media Platforms
Choosing the Right Platform for a Brand
Looking at the Options
Session Six: Creating Brand-Focused Messages
What is In a Message?
Making Connections
Session Seven: Building Customer Trust
Dealing with Negative Feedback
Making Connections
Session Eight: Developing a Communication Strategy
Developing Social Media Guidelines for a Brand
Making Connections
Letting Others Speak
Reviewing and Revising
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Two: Defining the Terms
Session Six: Creating Brand-Focused Messages
Session Seven: Building Customer Trust
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