How to Use This Guide
Session One: Course Overview
Session Two: Defining the Terms
What is Branding?
What is Social Media?
Session Three: Building Your Social Media Branding Strategy
Key Ingredients for Your Branding Strategy
Session Four: Identifying Your Social Media Audience
Session Five: The Key Social Media Platforms
Choosing the Right Platform for Your Brand
Looking at the Options
Session Six: Creating Brand-Focused Messages
What’s In a Message?
Dealing with Negative Feedback
Session Seven: Building Customer Trust
Session Eight: Developing a Communication Strategy
Developing Social Media Guidelines for Your Brand
Letting Others Speak For You
Session Nine: Reviewing and Revising
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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