Course outline for
E-Commerce Management

How to Use This Guide

Session One: Course Overview

Session Two: Getting to Know E-Commerce

What is E-Commerce?

The Six Models

The Language of E-Commerce

Session Three: E-Commerce Building Blocks

What’s Your Goal?

The E-Commerce Business Plan

Making Connections

Session Four: Software Options and Solutions

Looking at the Options

Test Driving

Session Five: Building Your Online Store

Your Internet Address

Navigating Through Your Site

Building Effective Product Pages

Shopping Cart Features

Optimizing the Checkout Process

Additional Site Elements

Pre-Assignment Review

Session Six: The Finishing Touches

Testing, Launching, and Updating

Making Connections

Session Seven: Creating an Engaging User Experience

Designing Engaging Web Content

Building Relationships

Making Connections

Session Eight: Transaction Management

Session Nine: M-Commerce

Session Ten: E-Commerce Analytics

Key Metrics

Tools to Track Data

Making Connections

Session Eleven: Supporting Your E-Commerce Business

Making Connections

Session Twelve: Marketing Your E-Commerce Business

Creating a Marketing Plan

Essential E-Commerce Marketing Channels

Marketing with Social Media

Making Connections

Creating Promotions that Make You Money

Session Thirteen: Security and Fraud Awareness

Protecting Your Customers and Your Business

Intellectual Property on the Internet

Session Fourteen: Rules and Regulations

Trade Rules and Regulations

Privacy Regulations

Making Connections

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan