Course outline for
Making Your Business Better

Session One: Course Overview

Course Overview

Learning Objectives

Pre-Assignment

Pre-Course Assessment

Session Two: Positioning and Pricing

Knowing What you Sell

Knowing What You Sell Activity

Examining the Positioning

Supply Chain Activity

Elements of Pricing

Pricing Activity

Session Three: Marketing

Your Business Culture

Elements of Culture Activity

Understanding Your Customers

Brainstorming Activity

Marketing Essentials

Your USP Activity

Your Marketing Outline

Session Four: Selling and Negotiating

Making the Sale

Relationship Model of Selling

Relationship Model Activity

Elements of Negotiation

Social and Emotional Intelligence

Styles of Negotiation

Negotiating Style Activity

Session Five: Request for Proposals (RFPs)

Understanding Proposals

Responding to an RFP

RFP Activity

Session Six: Project Management

Elements of Project Management

Brainstorming Activity

Creating a Project Plan

Work Structure Breakdown

Work Breakdown Structure

Organizing the Tasks

Work Breakdown Structure Revisited

Session Seven: Team Building and Productivity

Individual Relationship Skills

Good Relationship Skills Activity

Healthy Workplace Culture

Workplace Culture Activity

Core Values

Core Values

Building a Team

Leadership Skills

Session Eight: Strategic Planning

Strategic Planning

Ingredients of a Good Strategic Plan

USP Review

Core Values/Guiding Principles

Core Values Revisited

Guiding Principles Revisited

Assembling the Action Plan

Assembling the Action Plan Activity

Summary

Recommended Reading List

Post Course Assessment

Pre-and Post-Assessment Answer Key

Pre-Course Assessment Answer Key

Post-Course Assessment Answer Key

Personal Action Plan