Course outline for
Basic Business Management: Foundations
Basic Business Management: Foundations Course Outline
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Defining the Business
The Owner's Role
What is the Business?
Ownership Structure
Business Models
Session Three: Planning and Strategy
Defining the Vision
Defining the Mission
Introduction to Strategic Planning
SMART Goals
Getting Into It
Session Four: Budgeting
What is a Budget?
Case Study
Session Five: Managing Money
Accounting Terminology
Key Reports
Session Six: Building a Brand
What is in a Brand?
Creating a Visual Identity
Session Seven: Marketing a Product
Marketing Steps
Creating a Marketing Plan
The Final Stages
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Two: Defining the Business
Session Three: Planning and Strategy
Session Four: Budgeting
Session Five: Managing Money
Session Six: Building a Brand
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