Building an Online Business Course Outline

Building an Online Business

How to Use This Guide

Session One: Course Overview

Session Two: How Online Businesses Can Benefit You

Session Three: Laying the Groundwork

Who Are You?

Pre-Assignment Review

Session Four: Creating a Business Plan

Creating a Business Plan

Sample Business Plan

Gathering Resources

Session Five: Breaking Down the Plan

Creating a Marketing Plan

Creating Financial Projections

Raising Startup Capital with Crowdfunding

Session Six: Building Your Online Business

The Basic Elements

Creating a Website

Checking Out the Sites, Part One

E-Commerce Options

Creating a Mobile Presence

Checking Out the Sites, Part Two

Joining Online Marketplaces

Session Seven: Internet Marketing Basics

Social Media Strategies for Success

Building Relationships

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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