How to Use This Guide
Session One: Course Overview
Session Two: Who Are You and What Are You About?
What is Our Business?
Pre-Assignment Review
The Owner’s Role
Keeping Things Moving
Session Three: Designing Your Organizational Structure
Bringing the Idea to Life
Leveraging Structure
Looking at the Options
Who is in Charge?
Structural Considerations
Session Four: Introduction to Operations Management
Defining Operations Management
Types of Operations
Practical Application
Session Five: Understanding Financial Terms
Accounting Terminology
General Accepted Accounting Principles (GAAP)
Key Reports
Session Six: Getting the Right People in Place
Six Essential Steps of Hiring
Making Connections
Session Seven: Getting Your Product Together
Inventory Management
Understanding the Value Chain
Outsourcing Options
Quality Control
Session Eight: Building a Corporate Brand
Your Brand
Brand Names and Slogans
Developing a Slogan
Creating a Visual Identity
Types of Visual Identities
Working It Out
Session Nine: Marketing Your Product
Introduction to Marketing
Stage One: Consumer and Market Analysis
Stage Two: Analyzing the Competition and Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating a Marketing Plan
Making Connections
The Final Stages: Implement, Evaluate, Review, and Revise
Leveraging Social Media
Session Ten: Selling Your Product
Building Your Sales Force
The Sales Cycle
Session Eleven: Planning for the Future
Introduction to Strategic Planning
Making Connections
The Strategic Plan Pyramid
Session Twelve: Goal Setting and Goal Getting
Setting Achievable Goals
Goals with SPIRIT
Getting Into It
Session Thirteen: Succession Planning 101
What is Succession Planning?
Defining Succession Planning
Session Fourteen: Managing Your Money
What is a Budget?
Managing Your Budget
Session Fifteen: Ethics 101
Are You Ready?
Sample Codes of Ethics
Your Code of Ethics
Session Sixteen: Building a Strong Customer Care Team
The Pillars of Success
The Remaining Elements
Developing and Maintaining Relationships
Session Seventeen: Training Employees for Success
Why Continuous Learning?
Making Connections
Session Eighteen: Leadership Essentials
Leading and Managing
Understanding Your Comfort Zone
Managing Performance
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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