Basic Business Management Course Outline

Basic Business Management

How to Use This Guide

Session One: Course Overview

Session Two: Who Are You and What Are You About?

What is Our Business?

Pre-Assignment Review

The Owner’s Role

Keeping Things Moving

Session Three: Designing Your Organizational Structure

Bringing the Idea to Life

Leveraging Structure

Looking at the Options

Who is in Charge?

Structural Considerations

Session Four: Introduction to Operations Management

Defining Operations Management

Types of Operations

Practical Application

Session Five: Understanding Financial Terms

Accounting Terminology

General Accepted Accounting Principles (GAAP)

Key Reports

Session Six: Getting the Right People in Place

Six Essential Steps of Hiring

Making Connections

Session Seven: Getting Your Product Together

Inventory Management

Understanding the Value Chain

Outsourcing Options

Quality Control

Session Eight: Building a Corporate Brand

Your Brand

Brand Names and Slogans

Developing a Slogan

Creating a Visual Identity

Types of Visual Identities

Working It Out

Session Nine: Marketing Your Product

Introduction to Marketing

Stage One: Consumer and Market Analysis

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Making Connections

The Final Stages: Implement, Evaluate, Review, and Revise

Leveraging Social Media

Session Ten: Selling Your Product

Building Your Sales Force

The Sales Cycle

Session Eleven: Planning for the Future

Introduction to Strategic Planning

Making Connections

The Strategic Plan Pyramid

Session Twelve: Goal Setting and Goal Getting

Setting Achievable Goals

Goals with SPIRIT

Getting Into It

Session Thirteen: Succession Planning 101

What is Succession Planning?

Defining Succession Planning

Session Fourteen: Managing Your Money

What is a Budget?

Managing Your Budget

Session Fifteen: Ethics 101

Are You Ready?

Sample Codes of Ethics

Your Code of Ethics

Session Sixteen: Building a Strong Customer Care Team

The Pillars of Success

The Remaining Elements

Developing and Maintaining Relationships

Session Seventeen: Training Employees for Success

Why Continuous Learning?

Making Connections

Session Eighteen: Leadership Essentials

Leading and Managing

Understanding Your Comfort Zone

Managing Performance

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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