Building a Brand on Social Media Course Outline

Building a Brand on Social Media

How to Use This Guide

Session One: Course Overview

Session Two: Defining the Terms

What is Branding?

What is Social Media?

Session Three: Building Your Social Media Branding Strategy

Key Ingredients for Your Branding Strategy

Pre-Assignment Review

Session Four: Identifying Your Social Media Audience

Session Five: The Key Social Media Platforms

Choosing the Right Platform for Your Brand

Making Connections

Looking at the Options

Session Six: Creating Brand-Focused Messages

What’s In a Message?

Making Connections

Dealing with Negative Feedback

Session Seven: Building Customer Trust

Making Connections

Session Eight: Developing a Communication Strategy

Developing Social Media Guidelines for Your Brand

Making Connections

Letting Others Speak For You

Session Nine: Reviewing and Revising

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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