Course outline for
Writing for the Web

How to Use This Guide

Session One: Course Overview

Session Two: Getting to Know the Web

Web Writing Is Not The Same!

Design and Structure

It’s Work to Influence Others

Session Three: Tips on Creating a Site Hierarchy

Designing the Site

Pre-Assignment Review

Menus, Links, and Buttons

Session Four: Creating Your Content

Writing Eye-Catching Headlines

Writing Content

Writing Goals

Session Five: Testing the Waters

Session Six: Deciding What’s Fit to Print

What’s Getting Read?

Reviewing and Planning

Session Seven: Adding Audio and Video to Your Content

Session Eight: Getting Your Content Noticed

Standing out in Crowds

Search Engine Optimization

Alternative Search

Optimizing Keywords

Balancing SEO and Word Stuffing

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan