Course outline for
Basic Internet Marketing
Basic Internet Marketing Course Outline
How to Use This Guide
Session One: Course Overview
Session Two: What is Internet Marketing?
What it Looks Like
Popular Strategies
Session Three: Creating an Internet Marketing Plan
Leveraging What You Already Have
Making Our Way through the Marketing Process
Session Four: Extending Your Influence
Sharing Messages
Making Connections
Making it Real
Session Five: E-mail Marketing
You Can Do It!
Getting Your Message Out
Session Six: Search Engine Optimization (SEO)
What is SEO?
Understanding Search
The Search Engines
Alternative Search
Optimizing Keywords
Working With Others
Making Connections
Monitoring Search Engine Ranking
Session Seven: Advertising Online
What is Advertising?
What Service Should I Use?
Making Commitments
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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More Course Outlines in this Series
- Basic Internet Marketing
- Writing for the Web
- Creating a Google AdWords Campaign
- Building a Brand on Social Media
- Introduction to E-Mail Marketing
- Creating Winning Webinars: Getting Your Message Out
- Growth Hacking
- Promoting a Marketing Webinar
- Story Marketing for Small Businesses
- Social Media and Your Business