Course outline for
Marketing and Sales
Marketing and Sales Course Outline
How to Use This Guide
Session One: Course Overview
Session Two: Pre-Assignment Review
Session Three: Defining Marketing
Session Four: Recognizing Trends
Session Five: Doing Market Research
Session Six: Strategies for Success
Top Ten Strategies for Success
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
Session Seven: Mission Statements
Session Eight: Brochures
Session Nine: Trade Shows
Why Attend a Trade Show?
Preparing for a Trade Show
Session Ten: Developing a Marketing Plan
The P’s of Marketing
SWOT Analysis
A Simple Marketing Plan for Small Budgets
Session Eleven: Increasing Business
Session Twelve: Saying No to New Business
Session Thirteen: Advertising Myths
Session Fourteen: Networking Tips
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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