Marketing and Sales Course Outline

Marketing and Sales

How to Use This Guide

Session One: Course Overview

Session Two: Pre-Assignment Review

Session Three: Defining Marketing

Session Four: Recognizing Trends

Session Five: Doing Market Research

Session Six: Strategies for Success

Top Ten Strategies for Success

Identifying Opportunities (Part One)

Identifying Opportunities (Part Two)

Session Seven: Mission Statements

Session Eight: Brochures

Session Nine: Trade Shows

Why Attend a Trade Show?

Preparing for a Trade Show

Session Ten: Developing a Marketing Plan

The P’s of Marketing

SWOT Analysis

A Simple Marketing Plan for Small Budgets

Session Eleven: Increasing Business

Session Twelve: Saying No to New Business

Session Thirteen: Advertising Myths

Session Fourteen: Networking Tips

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan